Basic SEO setup requires no budget — just care. Do it once at the start, and search engines will index the site correctly.
Technical minimum
- Clean URLs — human-readable addresses like
/blog/article-name/. - sitemap.xml — a sitemap for search robots.
- robots.txt — crawl rules.
- SSL — the site must be on HTTPS.
Meta tags and markup
Install an SEO plugin (Yoast or Rank Math) and fill in the title and description for key pages. Add schema.org markup — it helps generate rich snippets in search results.
Content
No technique replaces useful text. Write for people, structure with H2–H3 headings and answer the real questions of your audience.