A beautiful design won't save you if the user finds it inconvenient. Here are five mistakes that most often cost a business its leads.
1. Slow loading
Every extra second of waiting is a minus to conversion. Start with speed optimization.
2. A non-responsive mobile version
More than half of traffic comes from smartphones. The site must be convenient on a small screen.
3. Complex forms
The fewer fields, the higher the completion rate. Ask only for what's necessary.
4. Confusing navigation
The user should understand where to click within 3 seconds. A clear menu and noticeable action buttons.
5. Lack of trust
Reviews, case studies, contacts and SSL build a sense of reliability.